Epygi’s New Website is More Than Just a Pretty Face
“In order to create a website that could really serve this channel, we interviewed a number of industry insiders to get their perspective” said Warren Sonnen, Marketing Director of Epygi. “The key issues they mentioned brought focus to the creative efforts. Understanding their challenges and those of their customers in the small to medium business (SMB) range gave us a solid background on which to build our message.”
To meet those challenges, a two-pronged approach was taken to the website itself. Visitors to www.epygi.com can choose an informational path based on whether they are resellers seeking information about Epygi products and the VoIP market place or a potential end-user who is seeking to educate themselves on whether or not VoIP telephony is a solution for them. The details covered on the end-user side can also function as sales tools and taking points for the reseller wishing to find ways to communicate with their customers about this technology, what it can do for them and optimum conditions for a successful deployment.
Distributors, resellers, sales agents and SMB data VARs around the globe, some new to the Epygi name, were questioned about their role and their concerns in this converging technology and their responses centered on three areas.
Because it comprises many elements to be fully functional, getting the big picture of what constitutes a complete VoIP system and how to get one can be illusive to reseller and end-user alike. Unlike other so-called solutions, simply buying a box and plugging it in does not lend itself to a successful VoIP experience.
Resellers used to other forms of technology sales need an understanding of how VoIP can be profitable to them and how to prepare their clients for a successful implementation. They can access information in The VoIP Opportunity that discusses the VoIP market and forecasting trends. Requirements for a Successful Installation gives them reality- based data on installations practices that lead to customer satisfaction with the VoIP experience and reinforces the trust built by that reseller in their ability to take care of their technology needs.
End-users in the SMB demographic have other things on their minds besides the details of a specific technology. They need information geared to their level of understanding explained in a format that does not intimidate with meaningless techno-speak. VoIP Truths about Myths gives a clear picture of what to expect from VoIP telephony and provides critical discussion points.
SMB end-users are by nature more interested in how a technology can benefit them as oppose to simply being thrilled by the technology itself, which is something that resellers and data VARs tend to forget. By guiding their clients to Benefits of IP Voice which outlines the applications that allow small businesses to compete with larger businesses, they can demonstrate the business changing effects of the technology. The Application Scenarios link tells two stories about how business solved problems of size and location by correctly implementing an Epygi IP system. Along with the stories are “how-to” articles that tell with words and diagrams exactly how this was accomplished in each case, creating an excellent selling tool for the reseller while giving the end-user a non-threatening picture of how the Quadro IP PBXs and gateways actually work for them and the system they already have.
The Distributor or Reseller who registers with Epygi can look forward to a growing wealth of information evolving behind the log-in. Approved partners will be able to access marketing documents, product demos and training for themselves and their clients on the use of Epygi products. Mario Cuello, president and CEO of Epygi, says “Our goal is to build strong channel partners and the tools found in the reseller section of our website will provide them with the resources they need to stay on top of the IP telephony game.”