Easing In. Protect Your PBX Customer Relationships by Beating the Data Guys at their Own Game.
As a reseller of traditional PBX and key systems, your business has had to reduce its dependence on switch sales and installations for your profitability. If you're like most, you're now earning the majority of your income from maintenance and services.
You've done so well building the installed base that many of your customers have leases or long-term investments in their systems and incentive to stand pat. Still, the VoIP buzz has them curious about the cost savings and productivity enhancements of convergence. The pressure is on to keep pace with their competitors.
How can you defend your position in these companies from the data network guys and IP providers muscling into your territory? How do you roll with the dreaded evolution of technology? How do you earn the continued loyalty of your customers while picking up a few extra bucks amid the turmoil?
The switch manufacturers have known for years that VoIP would supersede traditional TDM as the network of choice for business. They've been evangelizing you for some time about migration paths and hybrid PBX.
But to a large extent, they believe VoIP can be accomplished with same proprietary, non-interoperating closed hardware-based systems that have supported high margins in the past. They've lived in denial that smaller, nimbler competitors could undercut them with open solutions and more tailored applications.
You've probably lived through some horror stories, too. You've lost a customer or two to bad VoIP installations. Ill-prepared networks and bug-laden new technologies have left a bitter taste in users' and installers' mouths while providers worked out the kinks.
But VoIP technology has matured considerably since those first setbacks. Network evaluation and preparation have dramatically improved QoS. Prioritizing voice traffic has reduced latency, jitter and packet loss. Voice quality often exceeds that of the PSTN.
While it hasn't quite achieved the reliability seal of approval that always-on traditional telephony owns after a century of development, the rewards are beginning to mitigate the risks. That's why hybrid is the place to be for the near term.
VoIP can become your friend instead of your enemy. You can add VoIP features to existing PBX environments without disruption, for the right applications. You can do it efficiently and affordably, delighting your customers with the unified voice and data communications, seamlessly integrated branch offices and numerous bells and whistles they've pondered.
What you need is a partner that can quickly get you up to speed on the data side. One that can "automate" the path with smart gateway appliances and train you on their installation and implementation. An ally that can introduce you to supportive distributors and help you earn recurring revenue from Internet service providers. A partner like Epygi.
Epygi offers gateways that bridge traditional PBX and key system traffic onto the Internet in a variety of connection options. From FXO connections for small branches, to ISDN and E1/T1 for larger bandwidth consumers.
They come complete with firewall and security features, intelligent traffic routing and built-in VPN capabilities. Most are hybrid solutions with "lifelines" to the PSTN in case of power or network failures. Epygi's Quadro Gateways even offer some IP PBX capabilities, useful in branch office and small business situations.
The wave is building. Don't get swept under. Use the form to get details and protect your customer relationships with knowledge and craftiness.